Our story

It began with a sweater by the door.

A house in Tuscany, a stream of guests, and one small habit that turned into a maison.

Sunset over Elba from Punta Ala
I.

The house

Maison Minoli started at our home in Tuscany.

Our door was always open. Friends came for a weekend, friends of theirs came the next, and the table kept getting longer. Evenings in the hills turn cool quickly, even in summer, and nobody ever packs for it.

II.

The gift

We gave every guest a sweater so they felt part of the family.

Nothing loud. A soft, heavy crew neck with our name stitched small on the chest. Guests wore it to dinner, fell asleep in it by the fire, and took it home with them.

“Can I get one for my sister?”
III.

Word spread

Friends of friends kept asking for one of their own.

People who had never been to the house knew the sweater. They had seen it on someone they loved, and they wanted in. So we stopped keeping it for guests only.

IV.

Now anyone, anywhere, can wear the welcome.

The Family Sweater in twenty-two colours, the same stitch on the chest. Wherever you are, you are part of the family.

Find your colour